The Good Pack
A personalized subscription for sustainable cleaning products, powered by AI, AR and a friendly chatbot.
- AI
- AR
- Chatbot
- Sustainability
A consumer goods giant wanted to reach its sustainability goals. 8 in 10 consumers say sustainability matters, but busy people often trade it for convenience.
A subscription that tailors cleaning products to each home, with an AI assessment of how you live, AR to measure surfaces, a chatbot named Sammy and QR labels that explain each product.
- The client loved the proposal and the project kept going
- Became a case study for future Client Account Leaders
- Reached Accenture's CFO and Innovation Leads across the US
A swing at social innovation
Accenture's Social Innovation team and a consumer goods giant opened a worldwide competition. I formed a team with three co-workers whose skills I thought would pair well, and our idea made it to the top three finalists.
How might we help a consumer goods giant reach its sustainability goals through better customer engagement and product information?
Purpose-driven consumers
8 out of 10 millennial consumers say sustainability matters when they buy, a group this company struggled to reach. Millennials are also more likely to consider subscriptions. So we focused on busy, purpose-driven people who try to live sustainably but can't always pass up convenience.
We mapped our team's and the judges' communication styles to shape our story, then spent two weeks building a research wall.
- 01People misuse cleaning products and lack product education
- 02Consumers are angry about false transparency on ingredients
- 03Purpose-driven consumers feel guilty about excessive plastic
- 04Subscription models appeal to millennials
Help people who live in a rushed world and feel constant guilty convenience become eco-proud and loud about their everyday choices?
Kneading it into a prototype
We proposed a subscription that uses AR, AI and a friendly chatbot to deliver tailored products. I mapped the journey, prioritized with MoSCoW and laid out wireframes for all three features.
We were asking people to invite us into their homes, so the UI had to feel friendly, simple and safe. A short lifestyle assessment uses AI to estimate the right amounts of product.
AR and object recognition calculate cleaning areas and surface materials, so we can recommend the right product for each surface.
Tailored settings cover goals and ingredient preferences like dyes, fragrances and allergens, reducing product waste.
Sammy the chatbot checks in on first use and portions, and answers questions from pets eating a product to tough stains. A QR sticker on each product explains what's inside and how to use it.
What happened
- The client loved the proposal and the project kept going
- Became a case study for future Client Account Leaders
- Reached Accenture's CFO and Innovation Leads across the US
Our idea reached the people we wanted to hear it, and the judges shared their feedback with us.
It reached Accenture's CFO, the global community of Social Innovators and Innovation Leads across US cities.
What I learned
Knowing my teammates' communication styles helped us understand each other and work faster. We made sure the technology improved the experience. It took long nights and weekends, and it made me a better designer and researcher.
Confidential information has been omitted or blurred to comply with my NDA. All material is property of Accenture.